In order to retain customers, the casino gives them gifts, holds sweepstakes, treats them with food and drinks. All these are elements of the loyalty program. The casino shares part of the profit with the guests so that the guests come back again, that is, it supports their loyalty. The size of this part and the mechanism of its distribution can be different: from free coffee to bonus points with which you can pay for services.
The loyalty program is the same casino product as the game. In this capacity, it should attract guests and ensure the profit of the casino. To convince a guest to become a member of the loyalty program, you need to go through all the stages of selling the product: find out the needs, offer a solution and close the deal.
What Is Important to Know About the Casino Bonus Program
- Casino loyalty program — not necessarily status cards and bonus points accumulation system. If the casino treats guests with free drinks and periodically holds prize draws, it already maintains the loyalty of its visitors.
- Loyalty program – junket version. When creating it, you need to evaluate its cost-effectiveness. The main criterion for this assessment is the impact of costs on the number of theoretical casino winnings.
- The loyalty program will have to be “sold” to guests. It is not enough just to calculate its mechanics. It is necessary to formulate rules in the client’s world — to make them understandable and accessible. If it is easier for the average casino player to focus on the result, it is hardly worth imposing the duration of the game as a measure.
- The player takes any bonus for granted. There is always a risk that he will have a desire to make sure that bonus points or tickets are awarded fairly. Choose the path that will ensure maximum transparency of the rules and procedures of the loyalty program. If you tell a player that you are counting the number of his bets, be ready to provide the tools for this calculation.